Syndicated Column - Everything You Need to Know

·	Name recognition

Marketing experts agree that the reason most people fail at selling is simply because they give up too easily. The power of "name recognition" is why you still see ads for Pepsi, even though everyone already knows what the stuff tastes like.

Your first column might be so insightful, so witty, so poignant that the editor is considering nominating you for the Pulitzer Prize. But this insightful person might very well think, "Hmm, but can they do it again?" Submitting four to six sample columns will convince this skeptics that you can do it again. And again. And again. At least six times. So, why not send the editor six samples, all attachments or pasted into a single submission? Because then you have just that one shot. Sending them one at a time means you have six chances of catching an editor at a time they are looking for your subject matter.

·	Being at the right place at the right time.

But of course, if you keep popping up before their eyes, they can’t forget you. That is why we suggest your column submissions arrive about a week apart.

·	Showing the scope of your column’s topic.

Some column topics are simply better suited to a feature story or magazine article. Say you are trying to convince editors they need a column on frogs. Although a potentially interesting article, many editors might ponder whether it might hold up for years on end. But if you can charm editors with four to six submissions showing they’re wrong, you might actually have a chance. Not a great one, but a chance.

·	Demonstrating your writing talent

Our own marketing consultant shows it sometimes takes up to eight column submissions before an editor will get that "I've heard of them" feeling. And then, when they are looking for an expert in your field, they are more likely to remember you.

·	Must the multiple submissions be identical?

Absolutely not! Remember the olden days? Sure you do. That was when it was recommended that you send editors six different writing samples. Back then, you had one shot. Either they could use your work or they couldn't.

But now you can send a very short e-mail with easy-click links to your bio, your Web site, your e-mail address. That gives you several shots at hitting editors at a time when they might have space.

But who wants to read the same thing four or more times? Nobody I know. So, yes you get multiple chances to impress editors with your column.

How will writing a syndicated column change my life?

What makes the “Market 2 Editors” site THE expert on writing a syndicated column?

How does one write a syndicated column?

Do newspaper editors prefer E-MAIL or snail-mail?

Is my column’s topic of interest to newspaper editors?

Does the “Market 2 Editors” site turn down any columns?

Do you need to be an expert to write a column?

How important is my column’s title?

How do I write a compelling query letter?

Any tips for editing my writing?

What do I need to know about the business end of writing & syndicating a column?

What should I charge for writing my syndicated column?

Do you have a sample column contract?

How will my syndicated column submission be presented to newspaper editors?

Does the “Market 2 Editors” site send to ALL newspaper editors?

How will newspaper editors contact me?

What percentage response can I expect from submitting my syndicated column?

Do you have any references? Does the “Market 2 Editors” site guarantee its service?

Why isn’t a single submission enough to launch a syndicated column?