How to Write a Column

·	What do newspaper editors look for when considering a syndicated column?

Three things. 1. Topic. 2. Title. 3. Talent. And yes, in that order.

·	Which column topics are “hot” right now?

Whatever information editors think their readers JUST MUST HAVE. And you convince them of that, how? By emphasizing your column’s usefulness and newsworthiness. How it will affect an editor’s local readership. How, if their readers don't read your material, they JUST MIGHT DIE! Well, if not die, then at least not be able to get their socks whitey-white.

·	What do you mean by “benefit to the reader?”

The primary thing newspaper editors are looking for is subject matter which will BENEFIT the greatest number of THEIR READERS.

·	What about “niche” topics?

In fact, a columnist could make a case for a genealogy column, for example, by stating it is one of the top five hobbies in America. Newspaper editors want columns that will appeal to as many of their readers as possible. The place for you to argue this benefit is in the query letter.

If you want to write about your cat, it could be that only you and your cat will be interested. Still, you could market this column by changing your focus to advising cat lovers everywhere -- while using your own beloved feline as a role model, of course. But, of course, if you don't have a cat -- or know nothing about cats -- writing about them might not be such a hot idea. In the end, your subject matter will come from your own area of expertise.

·	How do I expand my Column’s “benefit to the reader?”

By reaching out to more readers. If you happen to be an expert in spinal injuries, then consider expanding your column to “sports medicine.”

How will writing a syndicated column change my life?

What makes the “Market 2 Editors” site THE expert on writing a syndicated column?

How does one write a syndicated column?

Do newspaper editors prefer E-MAIL or snail-mail?

Is my column’s topic of interest to newspaper editors?

Does the “Market 2 Editors” site turn down any columns?

Do you need to be an expert to write a column?

How important is my column’s title?

How do I write a compelling query letter?

Any tips for editing my writing?

What do I need to know about the business end of writing & syndicating a column?

What should I charge for writing my syndicated column?

Do you have a sample column contract?

How will my syndicated column submission be presented to newspaper editors?

Does the “Market 2 Editors” site send to ALL newspaper editors?

How will newspaper editors contact me?

What percentage response can I expect from submitting my syndicated column?

Do you have any references? Does the “Market 2 Editors” site guarantee its service?

Why isn’t a single submission enough to launch a syndicated column?