PobchaiJivavisitnon, Owner and Managing Director for both the Novotel Phuket Resort and the Novotel Phuket Vintage Park, has recently made a statement revealing the hotel chain’s plans to develop a new project, one near Patong’s sandy beaches. He states that the new development project had already been registered under the Ocean Wing Co, and will be situated on a 5 rai/8,000 m2 plot of land. The new hotel is set to be built with around 239 rooms, all complete with the facilities and up to the standards one would expect of a five-star luxury hotel. If the construction follows the schedule set, the hotel will be open around the last quarter of 2018, or the first few months of 2019.
Pobchai has stated that the new hotel will possess an original, mixed Sino-Portuguese theme in its design. This project is slated to cost around Bt 1.5B.Pobchai has added that the hotel’s brand has been decided upon; the ‘MGallery’ five-star brand under the Accor Group.
According to Pobchai, the choice of aesthetic for the development was due to the fact that the island of Phuket has had notable and lengthy associations with countries in Europe, such as Great Britain, Holland, France, and, of course, Portugal. The Chinese roots of Thailand meet the European aesthetics in the island of Phuket, giving it its unique architectural identity.
Pobchai then adds that Phuket is a world-class tourist destination, with Patong holding the honour of being the most famous beach resort town in the island.
He then states that, despite the issue with ‘zero dollar tours’, Chinese tourists still account for quite a bit of the tourist traffic in Thailand, with Russia aiming to make a comeback.
Recently, the Thai government has issued tax incentives. Pobchai hopes that these incentives, aimed at boosting travel to Thailand, will help increase travels to the island of Phuket, which he states reiterates as a global tourist hotspot, one that he believes will continue to do so for the foreseeable future.