Selling a product or service is the goal of any business owner and entrepreneur. The increasing ubiquity of online shopping has changed the field and the tools, but the goal remains the same.
One of the most important bits of information to have when selling is to know what people think. Feedbacks, reviews, ratings, and the like are important for this very reason, as these things inform businesses about what they need to address, what they need to improve, and what they should emphasize.
Here are a few things that help with figuring out people’s opinion of a brand.
Take a look at online stores and review pages. People post their opinion of the things on offer there a lot, so it’s not hard to see what people’s reception is. They’ll talk about things they want to see, what they liked, what they disliked, and so on.
Online forums are places for people to congregate and discuss, so, naturally, they tend to have people’s opinion in there too. If you want to see what people think of your brand, then use search words related to your particular niche and look up relevant threads in your field.
Don’t be afraid to look at the other players in the field and pick up something from them. There’s nothing to be gained from pretending your business or idea exists in a bubble.
Look at a king kong agency review or something; a post about competition, to see what issues people deal with a lot and how you can address these. Remember, when you’re marketing, you’re selling a solution.