Who Will Win The Battle Between Google Maps And Apple Maps

In order to create custom landscape maps, map illustrators have to cover great areas where they can view new prospects. In the past decades, reality has to be changed in order to improve sales for a client. Nowadays, prominent parts of the landscape, streets, architectural images, buildings and landmarks are highlighted so that a viewer will have a realistic feeling of the place.

Since its launch in 2005, Google Maps has become the king of online mapping. Google Maps started as an easy way to gain directions from Point A to Point B until it evolved into an interactive global database that literally overflows with information. Today, Google Maps is less of a mapping app and more of a sharing and data collection network.

In 2012, Apple Maps was launched with plenty of noise that fizzled out due to complaints about inaccuracy and poor directions. In the past 8 years, Apple Maps did an impossible task given the way it was launched; it rebuilt the service from the ground up. In 2015, Apple Maps was the most used app in IOS not because it was the default map app but how Apple improved the map.

When Apple Maps was launched, there were issues with rendering and navigation intelligence which was blamed on combining too many resources in one mapping app. Google Maps was successful because the company used its own resources to gather a vast amount of data; something that Apple did not have in 2012. After a few redesigns, Apple Maps unveiled the new map app that runs entirely on first party sourced data.

Over the past years, mapping vans with giant radar equipment can be seen driving across the continent while Apple employees are walking down streets with radar strapped on their backs. Their efforts resulted into a new and better maps database.

Tourist destinations as well as towns and cities can represent their location through custom landscape maps that look like a scene from above at an oblique view. While landscape maps are not drawn according to strict scale, the viewer gets a customary feeling of recognition because landmarks, buildings and architectural images are highlighted.