Yelp Launches Initiative To Fight Racism

There is an overwhelming number of marketing options for a business to achieve consistent growth. One of the most powerful marketing tools today is customer feedback like king kong agency review that provides social proof to potential buyers. A review from a client presents the views of a neutral party who is not financially connected to the businesses.

Yelp has introduced 2 initiatives to fight racism and promote diversity among local businesses. The new “Business Accused of Racist Behaviour” alert will provide a warning to consumers of a business accused of racism that new reviews will be disabled for the business profile. Yelp wants to prevent the page from being flooded with reviews from non-customers that want to express their political and ideological opinions including their objections against the business.

Yelp wants reviews to be based on actual first-hand experience of customers. There are instances when a business receives an influx of negative and politically-motivated reviews. An internal investigation will check the profile and content in question. The alert will go up and new reviews will be shut down upon verification of underlying facts.

Yelp’s move can elicit different reactions wherein one person’s discriminatory conduct may be considered as freedom of expression. However, for an alert to kick in, there must be a volume of reviews and not just an isolated complaint.

Review sites are very crucial for consumers so that they can make confident decisions. The fact is, even job seekers read a king kong agency review before sending their resume to the digital agency.